JFT Nurseries
JFT Nurseries
JFT Nurseries is a family-owned Australian wholesale nursery established in 1981, specialising in premium deciduous fruiting, flowering, and ornamental trees supplied to growers, landscapers, orchardists, and retail partners nationwide.
Industry
Wholesale Nursery & Horticulture
Solutions
Website Redesign and Development
Project Summary
Payneless Media partnered with JFT Nurseries to deliver a redesigned online presence that clearly showcases their premium stock offerings and decades of horticultural experience. The goal was to simplify the browsing experience for landscape professionals, orchardists, garden centre buyers, and wholesale customers, while making key resources like stocklists and contact pathways easy to find. The finished site supports JFT Nurseries’ reputation as a trusted, family-run supplier of quality trees and provides a solid foundation for ongoing digital growth.
Technologies used
Key Features Provided
User friendly menu
Minimalistic design
Mobile friendly
Our Solution
We redesigned and developed a clean, purpose-driven website using WordPress and Divi, with a strong emphasis on clarity, intuitive navigation, and structured presentation of their extensive tree range. The layout allows JFT Nurseries’ quality stock and decades of horticultural expertise to take centre stage, helping industry buyers quickly explore plant categories, download stocklists, and access detailed information. The final result is an elegant, easy-to-manage website that reflects the brand’s heritage, professionalism, and commitment to quality, while providing a strong platform to support customer engagement and wholesale enquiries.
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