Blog

Infusing Emotion into Your Visual Identity

In the vast landscape of brand building, your visual identity is the window to your brand's soul. It's not just about colours, logos, or fonts; it's about evoking emotions and shaping perceptions....

How to Craft a Compelling Brand Story

In the fast-paced world of business, where attention is a precious commodity, there's one thing that has the power to linger — a compelling brand story. It's not just a narrative; it's the heartbeat...

The Anatomy of a Successful Redesign

Embarking on a brand redesign is not just about a fresh coat of paint; it's a purposeful voyage to redefine your digital narrative. Join us in unraveling the transformative steps that constitute the...

Digital Marketing Goals for 2024

As the digital landscape continues to evolve at a rapid pace, the significance of a well-defined digital marketing strategy cannot be overstated. As we step into the dawn of 2024, it's not just a...

How do I Choose a Domain Name for My Website?

One of the most crucial decisions you'll have to make as a website owner is selecting a domain name for your website. Your domain not only serves as the URL for your website, but it may also...

Divi AI: Everything You Need to Know

Are you ready to revolutionize your website design? The launch of Divi AI has created a buzz in the web development community and for all the right reasons. Imagine effortlessly generating...

How Much Does it Cost to Build a Website?

When it comes to building a website, one of the first questions that often comes to mind is "How much will it cost to build a website?" Unfortunately, the answer to this question isn't always...

Why Your Business Needs a Professional Logo

As a business owner, you are well aware that your logo is more than just a graphic. It's the foundation of your brand, the visual representation that encapsulates the essence of your company, and...

Your Annual Non-Technical Website Audit Checklist

I am a small business owner, so I know first hand how busy it can be trying to grow a business and the ball often gets dropped on tasks that seem less important. Believe me I get it! But... with the...

10 Fabulous Years of Payneless Media

Ten years in business is an amazing achievement. I am so proud of what I and the team have achieved.  As a small business owner, I have experienced plenty of ups and downs. Small business life is...

Google Analytics 4 – What You Need to Know

Google Analytics is changing, the universal analytics (Google Analytics 3) will become obsolete in July 2023, and will be replaced by Google Analytics 4.  What is Google Analytics 4? Google...

12 Tips for Creating a Landing Page That Converts

A landing page is a dedicated web page, which is created for the purpose of encouraging prospective customers to take action.  This action is normally related to lead generation or sales. A landing...

Refer a Friend – We want to reward you!

We’ve been so amazed by how many of you are spreading the love about Payneless Media that we decided to give away even more value! So, we’ve completely redesigned our Refer a Friend Program to...

Increase Website Traffic with Video

‘’A picture is worth a thousand words,” these were the words of Henrik Ibsen, one of the most influential playwrights in history. Now, think about this: if a picture is worth 1000 words, how many...

Why You Need a Lead Magnet on Your Website

An issue a lot of businesses face is gaining trust, I mean think about it, how often do you visit a service based website and buy something the same day? As a consumer we want to get to know a...

We have partnered with Loom!

What is Loom? Loom is an easy-to-use video messaging app. It's not like Zoom, Google Meet, or FaceTime because it is one-way, so you can only record yourself and your screen, then send the final...

Get Your Website Ready for this Christmas Season

With Christmas fast approaching there is no better time to ensure your website is ready for a potential increase in traffic (especially online shops). Some small tweaks to your website will show...

Blogs… How to Write a Killer Blog Post

Writing a killer blog post is a huge part of getting readers engaged and eager to buy from you. But if your awesome content is buried ten pages into Google, no one will ever see it. SEO optimisation...

Divi Speed and Performance Update

Have you ever heard of the Divi Theme?  With over 2 million active users, it is one of the most popular WordPress themes in the world! The Divi theme builder was designed and developed by Elegant...

Website Maintenance – Why It’s Critical

Your website is often the first impression people will have of your business, and first impressions count right? So ensuring everything is in working order (links, contact forms, images, payment...

Social Media vs Website

How relevant are websites in 2021? Given that social media is the main platform for conversation and communication between brands and their audience, do you really need a website? The answer is YES...

The Importance of Professional Headshots

Given everyone is on social media these days, it's never been easier to find a picture of someone online.  Snap decisions are made from the images we see on websites and social media. As business...

Website design and what you need to know

Engaging a web design agency to create a new website or overhaul an existing site is a BIG decision. I mean there’s a lot of money involved so it's completely normal to feel a little apprehensive...

Top Tips on Overcoming Procrastination

Procrastination is the habit of putting off tasks that we should be doing now. It's the act of  delaying these tasks and instead doing other menial tasks.  If you’re reading this,  chances are...

Why your website must be mobile friendly

With 91 % of Australians owning smartphones it's pretty important that your website is mobile friendly.  I mean you only have to look around to verify this statistic, most people have their head...

Networking Tips for People that Hate Networking

Professional networking is an important part of being a startup and small business owner. We've all heard the saying - it's not what you know, it's who you know. But let’s face it, the thought of...

Get Your Website Ready for 2022

With Christmas and New Years done and dusted for another year it’s now time to get back to business. The beginning of each year is the perfect time to conduct a website audit.  A website audit is...

How to create an Effective FAQ Page

An effective website will answer your customer's questions before they even realise they want to ask them. You don't want to leave your customers wondering... otherwise you'll lose them. This rule...

How to connect to Google Analytics

Have you ever wondered how to check who is coming to your website, where they’re coming from and what they’re doing there? Google Analytics is the answer to all these questions! The level of...

Are websites dead?

We heard something the other day that really shocked us. Someone was given the advice not to invest in a website because they ‘are a dead form of advertising’ and they should only set up a Facebook...

Why do I need a website backup?

Imagine this, you're sitting at home and you get a phone call from one of your customers asking if you're still in business. "Of course" you reply, and your customer lets you into why they thought...

Should I DIY my website?

With so many DIY website builders available these days, a lot of people opt to design their website themselves. This is by far the most low-cost option, but is it the most cost-effective, long-term?...

Can Business Blogging Improve Your Business?

In the next 5 minutes, there will be more than 12 million searches on Google alone! There is on average 40 thousand every second. Google hasn't released any stats since 2012. But given this, we can...

How to Fix Your Website speed

It’s that magic question, isn’t it? How do I speed up my website? Unfortunately, there’s no single quick fix for your website speed, however, we will go through some tips that will drastically improve your website performance.

5 Signs It’s Time for a New Logo Rebrand

As the world of marketing continues to evolve, so does the world of logos. Graphic design and digital marketing are constantly changing, and as such, so are logos and branding. The most successful...

4 Benefits of Business Blogging

Recently we were invited to present at the AFCC 2018 Conference for Civil Celebrants, where spoke about the business blogging - what it is, the impact it has on SEO and how it can transform your...

The Ultimate Cheat Sheet On Branding

Nowadays, so many people are working on perfecting their personal branding strategies. There are so many moving parts to this effort. Unfortunately, many individuals make the mistake of assuming...

5 Common Logo Design Misconceptions

A logo is often the first thing a potential customer sees of your business. It should be eye-catching and memorable without being garish. It should be a reflection of your target audience and convey...

Top 5 Website Design Trends To Implement in 2017

The beginning of the year is a time of introspection for most business owners. What will the design trends be for this year? Should I implement changes or are we heading in the correct direction?...

5 Essential WordPress Plugins For Your Website

One of the best things about using WordPress for a website is that it makes personalization so simple. Depending on the kind of website you want and the features you need, there are literally...

5 Quick Tips to Better SEO Rankings

If you aren't caught up on online trends with marketing, then you may be wondering exactly what SEO rankings are and why they're even important. SEO stands for Search Engine Optimization, and it is...

What Makes a Great Logo Design?

What makes a great logo design? It's simple right? A designer just puts the brand name in a box and calls it a day right? Wrong. There is so much more to designing a great logo design than what the...

What Makes a Great Business Card Design?

Your business card is often your first encounter with a potential client. Are you proud of your business card design? Is it a great business card design or just a good business card design? If you...

Do I need website security?

Website Security – Is it actually worth it? The short answer – yes! There is absolutely no doubt about it, website security is a must. Did you know that more than 9,500 sites are hacked each day?...

The importance of having an up-to-date website

When was the last time you updated your content management system? When we talk about updating your website, not only are we referring to updating the content on your site but updating and...

25 Creative Business Cards – Our Top Picks

Your business card should represent the perfect image of your company. Business cards can become fantastic interactive elements for your clients. Unlike websites they offer the added ability to have real textures, different materials and shapes. In this article, we’ll take a look at 25 truly outstanding business card designs which show that there are no limits to the design of a business card.