When creating online content, you need to have an SEO strategy. This will ensure your content is as optimised as possible for search engines. If you’re looking to get started with SEO or you simply just want to achieve better results, here are a few of our favourite FREE SEO tools you should be using.

Free SEO Tools:

1. Google Analytics

Google Analytics is a web analytics tool that provides statistics and basic analytical tools for search engine optimisation (SEO) and marketing purposes. 

So what exactly can you do with Google analytics – here are 15 use cases. 

  • Sync your Search Console account
  • Create SEO-related goals
  • Use the organic visitors’ segment
  • Compare non-organic visitors to organic
  • Find top-performing content
  • Look at top-performing landing pages
  • Use the Content Drilldown report
  • Add annotations to track content updates
  • Use the Multi-Channel Funnel report
  • Track keywords in Google Analytics
  • Find referral sites
  • Manage your PPC spend
  • Check how Google views your website
  • Create custom dashboards
  • Set up alerts

2. Google Search Console (GSC)

Whilst Google Analytics is user focused GSC is search engine focused. GSC helps you monitor, maintain and troubleshoot your site’s presence in Google search.  You can also use it to ensure your site maintenance or any updates you make do not negatively impact your SEO.

3. Ubersuggest

Ubersuggest is a powerful SEO tool that lets you elevate your content marketing strategy through in-depth keyword analysis.  With this tool, you can select keywords that enable you to create killer content which will  rank your site higher. Its key features, on top of keyword suggestions, include content ideas, domain reviews, and backlink information.

4. Yoast SEO Plugin

The Yoast SEO plugin makes it easy to optimise your WordPress site and identify gaps in your content. With Yoast, you can set meta descriptions, titles, canonical URL, and label index/no-index pages and other backend settings on your site. This plugin will assign every post a readability score by measuring sentence and paragraph length and other criteria.

5. Rank Math Plugin

With Rank Math, you can add structure, descriptions, and meta titles to your content. The tool will give your content an SEO score for each page. It also offers suggestions on how to increase your ranking for a particular keyword you’re targeting. Use this plugin to  identify and fix any dead links on your website and redirect visitors to new pages.

6. Exploding Topics

If you want to stay ahead of content trends, then give this tool a go!  This platform analyses websites, search histories, and media platforms across the web to identify topics that are gaining popularity. Simply choose a time interval (which ranges from a month to five years), and all trending keywords with growth, monthly searches, and graphs will pop up. 

These  free SEO tools will give you loads of useful data, as each tool has slightly different features we recommend you try a few of them. Give the free versions a try  first and if needed you can easily upgrade to a paid tool to unlock even more features (if needed).

If you have any questions about SEO tools or your website please reach out for a chat.

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