‘’A picture is worth a thousand words,” these were the words of Henrik Ibsen, one of the most influential playwrights in history. Now, think about this: if a picture is worth 1000 words, how many words will a video be worth? To find out what the benefits are of having video on your website keep reading. 

Video Showcases Your Brand Personality

In this digital age, many people communicate, work, and shop online. And while this is convenient, it means people are no longer putting faces to names as much as they used to. With video content, you can humanize your brand. A well-showcased brand personality enables visitors to better understand who you are, what you do and why they need you or your product or service.

This sort of video doesn’t need to be high end or polished either, it could honestly be a video you’ve taken yourself on your phone just explaining who you are, what you do and how you can help.

Demonstrates Your Products or Services

You may be offering services or products that many people are unfamiliar with. With a well-created video, you can simplify everything, making it easier for visitors to understand. Product demo videos are a great way to educate website visitors about your products! And incorporating product demonstrations into your FAQs page is great for everyone! If your service is something online, you may want to also use Loom to create your video easily.

Video Gives Your Business a Competitive Edge

While not all businesses are using videos to market their products and services, more and more companies are adopting this strategy. That means businesses that are yet to take advantage of video content  have a limited time to jump ship and keep up with the competition, or even stay ahead of it.

Spruce Up Your Testimonials

Standard text testimonials are pretty boring, let’s be honest. If you want to set your brand apart as your customers for video testimonials – especially if you have an online shop. This not only encourages visitors to stay longer on your site, but it also creates a whole extra level of trust from previous buyers to potential buyers. How much more willing are you to spend money on a new product if you can see and hear someone saying good things about it?

Video Improves SEO

Video content gives your website an edge with search engines. For instance, who owns YouTube, the second-largest search engine. You guessed it right, Google, the king of search engines! What this means is that having a well-optimised YouTube channel on your website could boost your site’s search engine results. 

However, the main reason videos are great for search engine optimisation is that they keep visitors on your site longer. The time a visitor stays on your site also determines how well you rank in search engines. With an engaging video (for example 2 – 4 minutes), visitors (potential customers) will have a reason to spend more time on your website. That’s 2-4 minutes of additional time they wouldn’t have spent otherwise, which will decrease your website’s bounce rate, encouraging Google to rank you higher.

Bottom Line

Attracting visitors to your website is critical to the success of your business. Most people are time poor and are wanting quick and engaging ways to learn about your business. Video content is the perfect medium to educate, entertain and showcase your brand

If you would like to discuss how video content can enhance your website, get in touch with our team.