Attracting new customers is critical to the success of any business. However, with so many different marketing tools available, it can be difficult to know where to start. One tool that should not be overlooked is Google My Business (GMB).
GMB is a FREE tool that can be an effective solution to the challenge of customer acquisition. In this blog post, we will explore what GMB is and how it can be used to attract new customers. We will give you tips and strategies for optimising your GMB profile.
Claim Your Google My Business Account and Get Found by Customers
To fully utilise Google My Business, it’s important to claim and verify your listing. This guarantees that your business information is both correct and current.
Claiming your listing is easy – just search for your business on Google and click on the Own this business link. Follow the prompts to verify your listing, which may involve receiving a verification code through a postcard or phone call.
Maximise Your Reach by Optimising Your Business Information
Once you have claimed and verified your listing, you need to optimise your business information. This includes your business name, address, phone number, website, hours of operation and category of service.
Ensuring that your business information is accurate and consistent across all online platforms is important in gaining trust with potential customers. Imagine a potential customer searching for your business online, only to find conflicting information on your website, social media accounts, and GMB listing. This can create confusion and mistrust, causing the potential customer to turn to one of your competitors instead.
Build Your Reputation By Encouraging Customers to Leave Reviews
Customers are critical to your success, without customers, your business wouldn’t exist! This is why you need to listen to their opinions and feedback, andwhy encouraging customers to leave reviews on your GMB listing is so important.
By having reviews you can build trust with potential customers, it can also improve your local search rankings. To make the review process easy for your customers, include a review link in your email signature and on your website.
Bring Your Business to Life With Photos and Videos
Including high-quality photos and videos on your GMB profile can help your business stand out from the competition and catch the attention of potential customers. Visual content can help showcase the products or services you offer, the vibe of your business, and the overall experience that customers can expect when engaging with your business.
Moreover, incorporating visual content in your GMB profile can also improve your local search rankings. Google’s search algorithms consider many factors when determining search rankings, and by including relevant and authentic photos and videos, you can increase your business’s online prominence and relevance. This, in turn, can increase your chances of appearing at the top of local search results, making it easier for potential customers to find and engage with your business.
Keep Your Customers Informed and Drive Engagement by Updating Your Google My Business Profile Regularly
One of the key benefits of using GMB is the ability to connect with your customers on a more personal level. By sharing business updates, special offers, and events on your GMB profile, you can create a sense of community around your brand and increase engagement with your audience.
Regularly updating your GMB profile with fresh and relevant content can also help to establish your business as an authority in your industry, and build trust with potential customers. By keeping your audience informed about the latest news and developments related to your business, you demonstrate your commitment to providing value to your customers beyond just selling products or services.
In addition to engaging with your customers on a personal level, regularly updating your GMB profile can also have a positive impact on your local search ranking. Google’s search algorithm takes into account the freshness and relevance of content when determining search rankings, so keeping your GMB profile up-to-date with the latest information can help to boost your visibility in local search results. By combining engaging content with search engine optimisation best practices, you can create a powerful marketing tool that helps your business stand out from the competition.
Stay Focused on Your Goals by Measuring Your Progress
Use performance tracking to understand how your audience engages with your content. Analyse metrics to identify high-performing content, monitor progress over time, and make adjustments where needed to improve results.
One of the most important metrics to track through GMB is visibility, which refers to the number of times your business profile is displayed in search results or on Google Maps. By tracking visibility over time, you can identify whether your efforts to improve your online presence are paying off.
Another crucial metric to track is engagement, which includes actions taken by users on your GMB profile, such as clicking on a link, calling your business, or requesting directions. Tracking engagement can help you understand which types of content resonates with your audience..
Pinpoint Your Business on the Map to Boost Visibility and Reach More Customers With Google Maps
Integrating Google Maps with your GMB profile is an incredibly effective way to further boost your online visibility and reach. With Google Maps, you can create a listing that provides your customers with a wealth of information, including your exact location, hours of operation, and contact details. By providing this information, you make it easy for potential customers to find and reach out to you, which can translate into increased foot traffic and sales for your business.
Overall, integrating Google Maps with your GMB profile is an essential step for any business looking to boost its online visibility and attract new customers. By leveraging the power of Google Maps, you can provide accurate and up-to-date information about your business, connect with your audience on a personal level, and stand out from the competition in a crowded online marketplace.
Optimising your Google My Business listing is an essential step to increasing your online visibility and attracting new customers. By claiming and verifying your business listing, optimising your business information, encouraging customer reviews, and regularly updating your profile, you can create a robust and engaging online presence that resonates with your target audience.
By using Google Maps to pinpoint your business on the map, you can further enhance your online visibility, making it easy for potential customers to find you. So, what are you waiting for? Verify and optimize your Google My Business listing today and start attracting new customers! If you need any assistance with this please don’t hesitate to send us a message.