In the next 5 minutes, there will be more than 12 million searches on Google alone! There is on average 40 thousand every second.

Google hasn’t released any stats since 2012. But given this, we can guess that there were around 3 and a half billion searches a day back then. As for now, Internet Live Stats’ suggest that there are around 5 and a half billion google searches done every day. So, my question is this; if you’re not utilizing this incredible marketing opportunity through business blogging, what exactly are you doing?

What is Search Engine Optimization?

Search Engine Optimization is also known as SEO and it is how we help bring traffic to a website. It ends up increasing the rankings in Google for that website and if done correctly, leads to more sales. There are a lot of techniques that go into SEO, from the words on your page to the way in which other websites link back to you. Sometimes SEO is even just making sure your website is structured in a way in which the Search Engines can understand.

Search Engines have two main functions: to crawl your website which builds an index AND to provide users with a ranked list of websites which seem to be the most relevant.

A lot of the time people forget that SEO isn’t just about the Search Engines reading your website, it’s also about making your site better for people. That’s the ultimate goal for the Search Engines – to deliver the most relevant information to the searcher in the quickest time possible. And if you keep that goal in mind, you should end up with a very easy-to-use website that’s hopefully on page one.

How do people interact with Search Engines?

The process of searching in Google is simple. In every case, the user has a problem, it might be the need for an answer, solution or any piece of information. It’s a problem that you need to solve for them. After they realise they have a problem, they will express their problem as a string of words and phrases, which is known as a “query”.  Once they understand their query, they type it into Google and scan the results for a match. Once they see a relevant match they click on it and scan for either a solution or a link to a solution. If they’re not happy, they return to the search results and look for another option or they will refine their query to be more specific and try again until they find their solution.

You have to ask yourself this question… when a user types their query into Google and lands on your website will they be satisfied with the solutions that you are providing. It’s this question that the Search Engines are trying to answer billions of times every day, and it is their primary responsibility to serve relevant information to the user. So what is your target audience is looking for? Make sure your website is delivering the answer to them. The easiest way to do this is through a blog.

Who is your clientele?

Before you start trying to solve a problem for your customer, you need to take a step back to really understand who your customer is, because the better you understand this, the better you will do in all aspects of your business – branding, marketing, and sales. If you can understand your clientele, you will understand how they think, what problems they need to be solved and what they will be searching for online.

How will blogging help?

Once you have a better understanding of who your customers are, you can start business blogging. Think of a business blog as another marketing channel, just like social media or email marketing, it helps to support your business growth. And it does this by bringing traffic to your website and providing opportunities to convert that traffic.

I like to think of blogging as fishing. The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site, more pages from your domain become indexed in the search engines. Every new page you publish is like dropping another hook in the water. With more opportunities for your target audience to find your bait, the more bites you’ll get. Be a part of the billions of searches done on Google every day and your business will surely see some amazing results and increased sales.

Want to know more? Read 4 Benefits of Business Blogging